For my final blog I thought I would relate my field of study, Management, with a relatively entrepreneurial strategy in marketing, called the Blue Ocean Strategy, developed by Professor W. Chan Kim and Renee Mauborgne. I have tried to source  peer reviewed content from those that have  studied this theory and related it back to strategic management,… Read More Blue Ocean strategy for Management

The Dell business model is direct to market, a total solution for home or business. It could be considered a cliché but they are essentially designed for the consumer by the consumer, as they have implemented over 500 ideas put forward by consumers on their online networking page, ‘IdeaStorm’ http://www.ideastorm.com/. Dell’s target market is huge… Read More DELL – The Consumer Approach

The last time I found myself in a physical store looking to purchase a product was actually just last week and I can tell you it was not a very satisfying experience. It is snow season and we were on our way to a family catch up at a local snow facility designed for kids.… Read More Consumer Online Customer Experience